WordPressMedia / Community · 2025
Join Africa Giant
A bold WordPress community platform amplifying Africa's story with editorial storytelling and live engagement metrics.
Client
AfricaGiant
Industry
Media / Community
Year
2025
Category
WordPress
The story
Project Overview
Join Africa Giant is a mission-driven media and community platform built on WordPress to reclaim Africa's narrative. The site combines editorial storytelling, community-powered content pillars, and real-time engagement metrics in a dark, cinematic experience.
Client Requirements
- WordPress CMS with custom post types
- Dark cinematic editorial design
- Community engagement metrics
- Multi-pillar content architecture
Challenges
- Balancing heavy editorial content with performance
- Custom metrics dashboard without a separate app
- SEO for a global African audience
The approach
My Solution
Built a custom WordPress theme with ACF-powered content pillars, GSAP scroll storytelling, and a lightweight metrics layer cached through Cloudflare.
What's inside
Key Features
Editorial narrative pages
Community engagement counters
Four-pillar content model
Legacy storytelling timeline
Campaign landing pages
Mobile-first dark UI
Under the hood
Technology Stack
WordPressPHPMySQLGSAPACFCloudflare
Responsive by design
Across Devices
Desktop
Mobile
Results
Performance Metrics
5.75M
Reach
361K+
Community
327K+
Engagement
Kind words
Client Testimonial
"ET turned our vision into a powerful digital home. The site tells our story exactly the way Africa deserves."
AfricaGiant Team
Founders
